What is SMM/ Social Media Marketing ?


I don’t think, I have to tell you about social media or social media marketing. As we can see that social media is the fastest growing trend in the history of the world. This Social media sector is growing day by day faster than the internet itself.

You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform.

Of course, everyone wants their content to go viral, if possible. But, to do that, it has to be engaging, so that people want to share it. Your content must be so good that it makes the user want to tell all of his or her friends about it.

Otherwise, your social media strategy will fail.

No shares, no viral content, no traffic back to your site.

We know about SEM (search engine marketing) it is similar to SEM, SMM stands for social media marketing, and now you can easily guess that it involves paid advertisements on social media networks. Some of the popular social networks are Facebook, Twitter, Instagram, Linkedin, Google+, Myspace etc.

Where you can easily see social media ads. Let’s understand, If you are familiar with Facebook ads, then you are seeing SMM in action. Ok, I will try to make it easier for you. Do you ever see some ads on the right side of your Facebook timeline or on your facebook message box?

If you see that, that’s means SMM is in action. It is the process of using paid advertisements to enlarge your customers reach, increase your brand exposure and generate leads for your business.

Let have a look at some of the definitions of social media marketing;

“Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing asocial media presence on major platforms. Creating shareable content and advertorials.”

By Techopedia

Social media marketing refers to the process of gaining traffic or attention through social media sites.

By Search Engine Land

Let Me know if you want to know more about social media marketing. Leave your comments in comment box.