What is Digital Marketing ?

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Digital Marketing is a way to promote your products and services on worldwide with help of digital way like the Internet, tv commercial advertising, radio advertising and more. People or many marketers call it Internet marketing, but the Internet marketing is different and we know at it well, digital marketing revolves around the Internet, which explains why people tend to believe that digital marketing and Internet marketing are synonymous. Nonetheless, they are different. Internet marketing falls under the category of digital marketing. I will explain to you but first know how old is digital marketing.

“First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.”

Like, WAY longer. About 100 years longer, to be exact.

Here’s a pic of the first digital marketer in history:

gulielmo marconi

(Image source: Wikipedia)

His name: Guglielmo Marconi.

What? Marconi?

Yup. In 1896 he was the first human to demonstrate a, “public transmission of wireless signals.”

This dude invented the radio.

Shortly after his little demonstration in England, morse signals were transmitted across open water.

And, while it would take another 10 years for the radio to reach the general public, it sure didn’t take the creators long to realize they could use it to sell stuff.

The 2 main pillars of digital marketing are :

online marketing & offline marketing.

What comes to Digital Marketing?

  1. SEARCH ENGINE OPTIMIZATION (SEO)
  2. PAY PER CLICK (PPC)
  3. AFFILIATE MARKETING
  4. MOBILE ADS
  5. CONTENT MARKETING
  6. APPS MARKETING (APPLICATION MARKETING) or App store optimization (ASO)
  7. COMMERCIAL ADS OR TV ADS (COMMERCIAL ADVERTISING)
  8. VIDEO ADVERTISING
  9. EMAIL MARKETING
  10. SMS MARKETING
  11. RADIO MARKETING
  12. COLD CALLINGS ETC.

Categories of Online Marketing are:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Categories of Offline Marketing are:

  1. Enhanced offline marketing
    1. Electronic billboards
    2. Digital product demos
    3. Digital product samples
  2. Radio marketing
    1. Radio commercials
    2. Show sponsoring
  3. TV marketing
    1. TV commercials
    2. Tele-shopping
    3. Super Bowl commercials
  4. Phone marketing
    1. Cold calling
    2. Text message marketing (giveaways, coupons, loyalty programs)
    3. QR codes

Internet marketing involves digital marketing services such as search engine optimization, display advertising, and email marketing. Nonetheless, what about voice broadcasts, fax broadcasts, wireless text messaging, mobile instant messaging, and mobile apps? The latter channels and services transcend the narrow definition of Internet marketing. Digital marketing refers to mobile marketing, digital telephony, and digital video recorders as well.

With fitted marketing budgets these days, allocating spending and measuring ROI is paramount for any business. Business owners and managers need real-time statistics to demonstrate the value of marketing initiatives. As a result, digital marketing has become an integral component of company marketing strategies.

The needs for traditional marketing channels are converging with digital tracking methods, and in time, what we consider traditional, may transform into completely digital marketing formats.

If you find any mistakes, please let me know. Give your useful feedbacks in the comment section.

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