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Time On Page

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This metric can be found on the Google Analytics’ software. It indicates the time visitors spend on one web page. A higher time on page is associated with a better ranking.

Spider

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The search engine ‘crawler’ or ‘spider’ which scans your website pages in order to index it. An example of a spider is a Googlebot, Bingbot etc.

Sitemap

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A sitemap is in simple terms a plan of your website. It shows how your different pages are connected to one another. Sitemaps tell Google about pages on your site that may otherwise not be discovered. It appears as...

SERP

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Stands for Search Engine Results Page. A list of pages that shows up when searching for a certain keyword.

SEM

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Search Engine Marketing is a type of Internet marketing that involves paying for advertisements in order to increase your visibility on search results. As opposed to SEO, which is free.

SEO

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SEO or Search Engine Optimization means everything you can do in order for your website to appear in a good position in search engines’ (like Google, Bing, and Yahoo) results. SEO encompasses in particular (but not limited to): adding...

Searcher Intent

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In SEO, searcher intent refers to the original purpose or reason why someone entered a query in a search box. Understanding searcher intent will help you form a clear SEO strategy and create better content for your website.

Search Operators

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Special search formats that are used to narrow down or get more specific results for a certain query.

Query

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A query is basically the word or phrase that is entered into a search box when someone is looking for something or someone.

Robots.txt

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This is a file that is added in order to restrict access to a site by search engine robots that crawl the web. It is currently not possible to edit the robots.txt file of your site. However, you can...