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Breadcrumbs

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Simple navigation technique to show the user where they are on the website compared to the home page and how they got there. Shows link depth.

Backlink

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Any incoming link to a web page or website. Backlinks are important for SEO but relevance is important. Websites from disreputable backgrounds will be marked as spam and can actually be a negative ranking if they’re linking to your...

Alt Text

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Important for SEO as it allows a description of the picture. This is vital for a number of factors Alt text isn’t usually displayed to the end user but when it is – it’s because the graphic was undeliverable or...

404 Not Found

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A dead page caused by an incorrect or out of date link, 404’s are most commonly caused by dead links. Things that could cause a 404 error The user has attempted to navigate the website manually by typing in the URL...
A server response that automatically redirects a user who attempts to visit a certain web address to another one.

200 OK

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A server response code that indicates all is OK with a web page.

White Hat SEO

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White hat SEO refers to the usage of SEO strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Website Speed

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The time it takes for your website’s page to load. Having a quicker website speed will better the user experience of your site, which can positively impact your SEO.

Voice Search

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A type of search in which a person asks a question out loud. A voice recognition software will then register the question and pull up a response either on search results, or will voice out the answer (just like...

URL

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This stands for “Uniform Resource Locator”. A URL is the address of a specific web page or file on the Internet.