Method of tracking active users, Google analytics default session cut off time for inactive users is 30 minutes of non-activity. If the user starts navigating the website after this time it will be counted as a new session

PPC – Pay per click

CPC – Cost per click

CPA – Cost per acquisition

CPM – Cost per thousand impressions

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Digital Marketing Consultant and author. Pawan Sharma has more than 5 years of experience in SEO and Internet Marketing. You can read more of his articles at Digital Marketing Brains.