When referring to your website, conversion means that the defined goal of a website is accomplished by the visitor. A goal can be defined as: a purchase made, an inquiry email sent, an email list subscription, etc. Conversion is the ultimate goal of an SEO strategy. The more SEO optimized your website is, the more organic traffic you’ll get, and the more people will convert.

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Digital Marketing Consultant and author. Pawan Sharma has more than 5 years of experience in SEO and Internet Marketing. You can read more of his articles at Digital Marketing Brains.