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Rank Brain

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An artificial intelligence program developed by Google that is used to process queries. In addition to being able to understand user SERP behavior, they have a mechanism for understanding semantics and relationships between topics and queries.

Position

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In SEO, a position refers to a website’s rank in the search engine results page. A page’s position is dependant on more than 200 factors like content relevance to the search term, or the quality of links pointing to...

Pageviews

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A web analytics metric defined as the total number of pages viewed on a website within a given amount of time. This metric may indicate whether your website visitors are engaged enough with the content to explore it further...

PPC

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PPC Short for Pay-Per-Click is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked on.

Google Pigeon

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Pigeon is one of Google’s algorithm updates (from 2014) in which the focus was put on local search results. The algorithm improvements provide more accurate and location-based results to searchers in surrounding areas.

Google Penguin

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One of Google’s algorithm updates (from 2012). Penguin was brought about to fight against spammy websites appearing in search results, as a result of link schemes, i.e. buying links or link exchange. This is highly frowned upon, and against...

Google Panda

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One of Google’s algorithm updates (from 2011). Panda was introduced in order to combat poor quality websites making their way in the search results.

Outbound Links

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Links pointing to external URLs outside the website. Synonymous with an external link.

Optimization

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The process of strategizing and tweaking your website so that the content and structure is best suited for search engine crawlers with the objective of getting listed and ranked well by the search engines.