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Search Engine Marketing is a type of Internet marketing that involves paying for advertisements in order to increase your visibility on search results. As opposed to SEO, which is free.


SEO or Search Engine Optimization means everything you can do in order for your website to appear in a good position in search engines’ (like Google, Bing, and Yahoo) results. SEO encompasses in particular (but not limited to): adding...

Searcher Intent

In SEO, searcher intent refers to the original purpose or reason why someone entered a query in a search box. Understanding searcher intent will help you form a clear SEO strategy and create better content for your website.

Search Operators

Special search formats that are used to narrow down or get more specific results for a certain query.


A query is basically the word or phrase that is entered into a search box when someone is looking for something or someone.


This is a file that is added in order to restrict access to a site by search engine robots that crawl the web. It is currently not possible to edit the robots.txt file of your site. However, you can...

Rank Brain

An artificial intelligence program developed by Google that is used to process queries. In addition to being able to understand user SERP behavior, they have a mechanism for understanding semantics and relationships between topics and queries.


In SEO, a position refers to a website’s rank in the search engine results page. A page’s position is dependant on more than 200 factors like content relevance to the search term, or the quality of links pointing to...


A web analytics metric defined as the total number of pages viewed on a website within a given amount of time. This metric may indicate whether your website visitors are engaged enough with the content to explore it further...


PPC Short for Pay-Per-Click is a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked on.