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A server response that automatically redirects a user who attempts to visit a certain web address to another one.

200 OK

A server response code that indicates all is OK with a web page.

White Hat SEO

White hat SEO refers to the usage of SEO strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Website Speed

The time it takes for your website’s page to load. Having a quicker website speed will better the user experience of your site, which can positively impact your SEO.

Voice Search

A type of search in which a person asks a question out loud. A voice recognition software will then register the question and pull up a response either on search results, or will voice out the answer (just like...


This stands for “Uniform Resource Locator”. A URL is the address of a specific web page or file on the Internet.

Time On Page

This metric can be found on the Google Analytics’ software. It indicates the time visitors spend on one web page. A higher time on page is associated with a better ranking.


The search engine ‘crawler’ or ‘spider’ which scans your website pages in order to index it. An example of a spider is a Googlebot, Bingbot etc.


A sitemap is in simple terms a plan of your website. It shows how your different pages are connected to one another. Sitemaps tell Google about pages on your site that may otherwise not be discovered. It appears as...


Stands for Search Engine Results Page. A list of pages that shows up when searching for a certain keyword.