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Bounce Rate

The rate of visitors that enter your website and choose to leave after viewing only one page, and ‘bounce’ away. A high bounce rate will negatively impact your SEO. The percentage of users entering your website and leave without...


A section of the website that acts like a ‘window’ to another website. Poor for SEO & usually results in poor user experience. Also, know as iFrames etc.


An eCommerce store is a website dedicated to selling products & services online. Products may be digital or deliverable.

Business Directory

Business Directories are websites that link to numerous websites & businesses in categorized segments. Allows users to navigate through businesses in their area and offers a limited amount of Google juice to the linked website.

Comment Spam

Comments posted across numerous sometimes thousands/millions of websites by Autoblog software in an attempt to boost the linked domain authority connected to the profile posting. Considered Black Hat and can result in penalties for the offending domain.
Content management system. Software such as WordPress that allows users to manage their website without having to get hands-on with code or understand too in-depth the fundamentals of how their website functions.


Simple navigation technique to show the user where they are on the website compared to the home page and how they got there. Shows link depth.


Any incoming link to a web page or website. Backlinks are important for SEO but relevance is important. Websites from disreputable backgrounds will be marked as spam and can actually be a negative ranking if they’re linking to your...

Alt Text

Important for SEO as it allows a description of the picture. This is vital for a number of factors Alt text isn’t usually displayed to the end user but when it is – it’s because the graphic was undeliverable or...

404 Not Found

A dead page caused by an incorrect or out of date link, 404’s are most commonly caused by dead links. Things that could cause a 404 error The user has attempted to navigate the website manually by typing in the URL...