Backlinks (also known as incoming links, inbound links and inward links) are links that point towards your website, from other websites. Backlinks are like votes of confidence; the more votes you have – from quality websites – the better your site appears to search engines. A smart way to start collecting backlinks is by trying these outreach techniques.

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Digital Marketing Consultant and author. Pawan Sharma has more than 5 years of experience in SEO and Internet Marketing. You can read more of his articles at Digital Marketing Brains.