Any incoming link to a web page or website. Backlinks are important for SEO but relevance is important. Websites from disreputable backgrounds will be marked as spam and can actually be a negative ranking if they’re linking to your website. Websites in the same industry or niche as your website or government websites URLs are more beneficial for your websites SEO than unrelated websites.

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Digital Marketing Consultant and author. Pawan Sharma has more than 5 years of experience in SEO and Internet Marketing. You can read more of his articles at Digital Marketing Brains.